You could use Corner Pin to track and replace the advertisement with a logo. For example, your media includes a moving bus with an advertisement on its side.
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NOTE: HUD features are not available in Vegas Pro
This creates a more convincing composite by making it appear as if the images were shot in the same environment. This creates the illusion that light from the background image is reflected onto the foreground image.
Using Continuum filters in Custom Compositing Modes